Keyword research 2019 Basics of keyword research Posted by SEO Training in Lahore

Everything starts with a search intention

Keyword research is one of the most valuable and important measures of search engine marketing. The ranking position for the right keywords can make websites very profitable or unprofitable in the absence of success. SEO Training in Lahore examining the search terms of the respective market, you can not only learn which terms and phrases you should use to optimize your website, but also directly learn more about your customers and competitors.

It's not just about getting as many visitors to your website as possible, but finding the right visitors. With proper keyword research, you can predict demand fluctuations, respond to market conditions, and make your products, services, and content perfect for searchers.

Keyword research:

General & Foreword

Keyword research deals with the target-group-oriented analysis of search terms used in search engines. It is the most important component for search engine marketing because, when used correctly, it provides a road map for the concept and implementation of a website and content creation.

Fundamentals of keyword research

Why is keyword research important?

SEO Training in Lahore think it's easy: the right keywords give you access to the right audience.

Users do not just stumble across your website online - instead they search for a product, information or content. To be visible to your audience, you need to find the right keywords (aka keywords).

Proper keyword research makes it clear which keywords your audience uses. Who knows what his target group is looking for, knows how it can be found.

An essential part of keyword research is also judging the competitive situation.

For every search term, there are competitors who, like you, want to rank in the best positions. With the right keyword research, you should not only find the right keywords, but also real-world keywords. The lower the competition, the higher the likelihood that you can take top positions.

How often should I do keyword research?

15% of all searches are new and have never been done before (source). The keyword research is therefore not a one-off measure. The foundation of almost every website today is based on keywords. Regular research is not only useful, but also worthwhile.

A keyword research makes sense if you:

create a new website

create a new blog post / subpage / landing page

to promote a new product / service

Want to restructure your website

to revise a blog post / subpage / landing page

Basic knowledge of keywords

Types of keywords:

SEO Training in Lahore explain that keywords are typically broken down and grouped by the number of words within a search query. The more words in a query, the easier it is to rate the term, since there is a tendency for less competition. The number of search term words per search can roughly be categorized into three categories: Head, Body & Tail.

 Head, body and long-tail keywords:

Before we start with the first research using different tools, we should first familiarize ourselves with the different types of keywords. Keywords are categorized into three categories: Head, Body and Long-tail

Why focus on body and long-tail keywords?

Head keywords are very competitive and do not convert well. Therefore, they are not our first focus. In our experience, body keywords are at the heart of search volume, buyer intent, and competition. And when you're creating and tweaking pages around Body Keywords, you tend to automatically rank for closely related Long Tail keywords as well.

In other words, optimizing content on body keywords basically creates a lot of long tail keywords that can cover a large number of long-tail search phrases and thus combine a lot of search volume.

The big problem with long-tail keywords:

But be aware: A long tail keyword may only get about 100-1000 searches a month, sometimes less than 100 or 10, depending on the accuracy of the search phrase and the size of the market or niche. This means that to get lots of organic traffic from long-tails, SEO Training in Lahore recommend you to produce dozens of contents. And each of them has to be optimized around a single long-tail keyword.

Powered by : digital marketing companies in lahore