Keyword research 2019 Basics of keyword research Posted by SEO Training in Lahore

Everything starts with a search intention

Keyword research is one of the most valuable and important measures of search engine marketing. The ranking position for the right keywords can make websites very profitable or unprofitable in the absence of success. SEO Training in Lahore examining the search terms of the respective market, you can not only learn which terms and phrases you should use to optimize your website, but also directly learn more about your customers and competitors.

It's not just about getting as many visitors to your website as possible, but finding the right visitors. With proper keyword research, you can predict demand fluctuations, respond to market conditions, and make your products, services, and content perfect for searchers.

Keyword research:

General & Foreword

Keyword research deals with the target-group-oriented analysis of search terms used in search engines. It is the most important component for search engine marketing because, when used correctly, it provides a road map for the concept and implementation of a website and content creation.

Fundamentals of keyword research

Why is keyword research important?

SEO Training in Lahore think it's easy: the right keywords give you access to the right audience.

Users do not just stumble across your website online - instead they search for a product, information or content. To be visible to your audience, you need to find the right keywords (aka keywords).

Proper keyword research makes it clear which keywords your audience uses. Who knows what his target group is looking for, knows how it can be found.

An essential part of keyword research is also judging the competitive situation.

For every search term, there are competitors who, like you, want to rank in the best positions. With the right keyword research, you should not only find the right keywords, but also real-world keywords. The lower the competition, the higher the likelihood that you can take top positions.

How often should I do keyword research?

15% of all searches are new and have never been done before (source). The keyword research is therefore not a one-off measure. The foundation of almost every website today is based on keywords. Regular research is not only useful, but also worthwhile.

A keyword research makes sense if you:

create a new website

create a new blog post / subpage / landing page

to promote a new product / service

Want to restructure your website

to revise a blog post / subpage / landing page

Basic knowledge of keywords

Types of keywords:

SEO Training in Lahore explain that keywords are typically broken down and grouped by the number of words within a search query. The more words in a query, the easier it is to rate the term, since there is a tendency for less competition. The number of search term words per search can roughly be categorized into three categories: Head, Body & Tail.

 Head, body and long-tail keywords:

Before we start with the first research using different tools, we should first familiarize ourselves with the different types of keywords. Keywords are categorized into three categories: Head, Body and Long-tail

Why focus on body and long-tail keywords?

Head keywords are very competitive and do not convert well. Therefore, they are not our first focus. In our experience, body keywords are at the heart of search volume, buyer intent, and competition. And when you're creating and tweaking pages around Body Keywords, you tend to automatically rank for closely related Long Tail keywords as well.

In other words, optimizing content on body keywords basically creates a lot of long tail keywords that can cover a large number of long-tail search phrases and thus combine a lot of search volume.

The big problem with long-tail keywords:

But be aware: A long tail keyword may only get about 100-1000 searches a month, sometimes less than 100 or 10, depending on the accuracy of the search phrase and the size of the market or niche. This means that to get lots of organic traffic from long-tails, SEO Training in Lahore recommend you to produce dozens of contents. And each of them has to be optimized around a single long-tail keyword.

Powered by : digital marketing companies in lahore

Does The Domain Extension Affect Search Engine Rankings Posted by SEO Consultant Pakistan?

What role does SEO play in domain selection?

Backlink profile, content quality and usability are just three of Google's numerous ranking factors that determine which websites rank highest in search engine results. For every commercial web project, a good ranking is crucial because most potential customers come through the search engines. The flagship of any web presence is the matching domain. Whether this consists of the company name like SEO Consultant Pakistan, relevant keywords or other word combinations is up to the operator. But again and again it is discussed whether this choice has direct influence on the Google ranking or not. We have summarized all the key facts about SEO domain.

Google Ranking Factors: Not a strict rule catalog:

If you speak of Google ranking factors, you should not imagine a catalog of policies that you can check off in order. Over 200 different factors make up the algorithm that determines the order of the displayed search results. Some of them are well known and officially endorsed, while others are deliberately kept secret. Thus, the search giant wants to prevent targeted manipulation of the search results. Naturally, many assumptions circulate among SEO experts. this is based on interviews with Google employees, experience, studies and other evidence. Accordingly, there are also various theses on the ideal SEO domain name, what influence could the domain name, its extension and the age of a domain have on the ranking?

Keyword domains:

Until a few years ago, the interaction between domain and SEO assumed that domains containing a relevant keyword would have a lead in the Google ranking. The consideration: Matching keywords in the domain name allow users to directly relate the search term to the website. This has a positive impact on the click-through rate (CTR), which in turn favors a high Google ranking. However, since an algorithm update in 2018, Google is first examining the relevance of "Exact Match Domains" and rewarding pages only if there are correspondingly multivalued and relevant content scan be found. Thus, from the searches of SEO Consultant Pakistan not only the number of keyword domains in the search results decreases more and more, but also the role that keyword domains play as a supposed ranking factor.

Domain extension:

A key question for many website owners is whether the new domain extensions are SEO-relevant. Over the past few years, several new top-level domains (TLDs) have gradually been introduced to expand the market for classic domain extensions such as .com. According to official statements from Google, the new generic TLDs are treated the same as the established ones (.com, .org). Equally irrelevant to the ranking is whether the TLD contains a keyword or not. An exception in the case of equal treatment are country-specific TLDs, however, will land heavily in the first places in the list of results in this country.

Regardless of the official Google statements, SEO Consultant Pakistan rely on their own experience. Thus, the selection of the TLD has an influence on the click rate - and thus indirectly on the search engine placement. For example, pages with the TLD .info achieve a higher click-through rate for information- seeking queries.

Powered by : seo services

What Is Domain Authority Posted by SEO Consultant Pakistan?

Domain Authority is a quantitative measure of the authority or power of your site. Moz developed the metric. A common misconception is that Domain Authority is a single factor that affects your Google ranking. In fact, the Domain Authority relies on a number of factors that allow Moz to calculate the overall power of your Web site. SEO Consultant Pakistan then use this to predict how well your site will be placed on search engines. The calculation is evaluated on a logarithmic scale of 100 points and takes into account over 40 different signals, including link data, age, popularity and size as well as spam and trust scores.

How does it differ from page authority?

In the past, Google's PageRank was probably the most popular tool for measuring the quality and authority of a particular page. However, it was removed from Google's toolbox last year. Now Moz's Page Authority is probably the best measure of the strength of a single page. It is possible to have a higher page authority than the domain authority and vice versa. While both are important to your search visibility, in general you should prioritize the Domain Authority as it is a long term investment. Improving your domain authority should affect all your pages anyway. As always, it depends on your overall goal. For example, if you want to compete for a particular high-quality keyword, you should be looking at the authority of a single page for a while.

SEO: Infographic helps with domain authority

Where your own page appears in Google's search results depends on various factors which is already explain by SEO Consultant Pakistan. A page that is considered an "authority" in a particular subject area may also appear higher up in search results when searching for the corresponding term. The "Domain Authority" is therefore calculated to represent the ranking potential of a page.

We try to explain how to reach a high "Domain Authority" with an infographic and an accompanying text. It is noteworthy that the author is just 16 years old. Nevertheless, the young Indian has a very readable work on the topic succeeded. Above all, the infographic provides you with a quick insight on how to improve the Google ranking of your own page.

SEO: Increase the authority of your own page

SEO Consultant Pakistan does not stop explaining the notion of domain authority, but readers point out which steps they can take to get a better Google ranking. The infographic is divided into five sections. The first one refers to optimizations directly on the page. After all, a fast, well-made site leads to more visitors, who in turn can link to the page and thus increase the authority of the site.

Powered by : seo services in pakistan 

What is the Difference Between Organic and Local SEO Posted by SEO Training Institute in Lahore?

What is organic SEO?

Organic program improvement, or ancient SEO, is that the method by SEO Training Institute in Lahore try and seem within the prime search results of search engines like Google, so as to direct targeted traffic to their web site.

This is achieved by optimizing the structure of the web site and making content that matches the consumers' search intentions. making internal links between every page of website additionally makes it straightforward for Google to go looking a site and capture topics. On the opposite hand, supported external links (so-called backlinks), that receives an organization web site from different websites, Google determines the authority or trust an internet site enjoys.

Thus, the trust issue and therefore the content connection don't seem to be solely essential factors for the user expertise on-line, however additionally decisive ranking factors for your organic program improvement. The additional Google understands the content on your website, and therefore the additional authority the program attaches to your website, the additional possible you'll seem within the search results, reaching new customers on a daily basis.

Important ranking factors for organic program improvement:

Numerous measures, like enriching your website with key keywords, making back-links, and making quality and informative content, will improve a website's program ranking.

This is however organic program improvement may be achieved:

• The identification of the target client ("Who would i prefer to reach?")
• the understanding of the search intent or the wants of the target client whose resolution you supply
• Comparing client wants with frequent searches ("Which keywords will the client use once searching?")
• Creating extremely relevant web site content for precisely these keywords
• the internal and external linking of the web site (see above)
• the maintenance of alleged " meta-elements " (including page titles, page description and image titles) that influence however your web site is displayed in search engines

Advantages of organic program optimization:

These are some advantages feature by SEO Training Institute in Lahore,

• Ranking for those searches that lead the proper new customers to the business
• Generates additional relevant traffic on your web site
• Users are additional receptive to your "pitch" as a result of you've got found
• Establish your business as an idea leader in your business
• Cheaper and infrequently more practical than paid search ads (Google AdWords)

What is native program optimization?

Native SEO is that the method by that firms try and optimize visibility of every of their native locations - specifically for users WHO are looking online for product and services in their space.

Local SEO:

Local search results recommend users to relevant business locations, and are contend once searches are domestically connected, like "Supermarket Open Now", "Restaurants close to Me" or "Electronics Market in Berlin Center". Even straightforward Google searches for "cafes" or "post offices" show 3 native locations as search results - the alleged native 3-Pack.

Those who wish to achieve success with native program improvement ought to concentrate to completely different ranking factors, from the client reviews of a location to its gap hours. for instance, if a user searches for "Best Burger close to Me", "Best Rated Hotels in Prague" or "Best Mechanic in My Area", client reviews of a location are the key ranking factor: The search results that Google displays are based mostly directly on the typical rating of a location. additionally, the user will filter the search results by the rating score.

Important ranking factors for native program improvement:

Each individual company location is formed relevant by numerous measures for native search. Citation building, the creation of directory entries, the management of client reviews and guaranteeing the accuracy of all location info are vital native ranking signals for the search engines.

So native program improvement may be achieved:

• A complete and correct profile for any business location in Google My Business (GMB), Apple Maps, and different relevant search and map services
• Creating links to your web site (amount and quality of links could be a factor)
• Uniformity and accuracy of entries in directories and on platforms like Facebook, telephone book, Bing and Apple Maps.
• the management of client reviews

Benefits of native program Optimization:

• You reach "ready to buy" customers trying to find product / services that your company offers
• Optimum driving directions bring customers on to your locations
• Local searches find yourself with a procurement instead of organic searches
• Build an area on-line visibility through entries in maps and navigation services, directories and social media
• Creates credibleness and trust through reviews
• Can be cheaper and more practical than paid search results

For more detail about SEO click on SEO Training Institute in Lahore.

Powered by : seo course in lahore