Keyword research 2019 Basics of keyword research Posted by SEO Training in Lahore

Everything starts with a search intention

Keyword research is one of the most valuable and important measures of search engine marketing. The ranking position for the right keywords can make websites very profitable or unprofitable in the absence of success. SEO Training in Lahore examining the search terms of the respective market, you can not only learn which terms and phrases you should use to optimize your website, but also directly learn more about your customers and competitors.

It's not just about getting as many visitors to your website as possible, but finding the right visitors. With proper keyword research, you can predict demand fluctuations, respond to market conditions, and make your products, services, and content perfect for searchers.

Keyword research:

General & Foreword

Keyword research deals with the target-group-oriented analysis of search terms used in search engines. It is the most important component for search engine marketing because, when used correctly, it provides a road map for the concept and implementation of a website and content creation.

Fundamentals of keyword research

Why is keyword research important?

SEO Training in Lahore think it's easy: the right keywords give you access to the right audience.

Users do not just stumble across your website online - instead they search for a product, information or content. To be visible to your audience, you need to find the right keywords (aka keywords).

Proper keyword research makes it clear which keywords your audience uses. Who knows what his target group is looking for, knows how it can be found.

An essential part of keyword research is also judging the competitive situation.

For every search term, there are competitors who, like you, want to rank in the best positions. With the right keyword research, you should not only find the right keywords, but also real-world keywords. The lower the competition, the higher the likelihood that you can take top positions.

How often should I do keyword research?

15% of all searches are new and have never been done before (source). The keyword research is therefore not a one-off measure. The foundation of almost every website today is based on keywords. Regular research is not only useful, but also worthwhile.

A keyword research makes sense if you:

create a new website

create a new blog post / subpage / landing page

to promote a new product / service

Want to restructure your website

to revise a blog post / subpage / landing page

Basic knowledge of keywords

Types of keywords:

SEO Training in Lahore explain that keywords are typically broken down and grouped by the number of words within a search query. The more words in a query, the easier it is to rate the term, since there is a tendency for less competition. The number of search term words per search can roughly be categorized into three categories: Head, Body & Tail.

 Head, body and long-tail keywords:

Before we start with the first research using different tools, we should first familiarize ourselves with the different types of keywords. Keywords are categorized into three categories: Head, Body and Long-tail

Why focus on body and long-tail keywords?

Head keywords are very competitive and do not convert well. Therefore, they are not our first focus. In our experience, body keywords are at the heart of search volume, buyer intent, and competition. And when you're creating and tweaking pages around Body Keywords, you tend to automatically rank for closely related Long Tail keywords as well.

In other words, optimizing content on body keywords basically creates a lot of long tail keywords that can cover a large number of long-tail search phrases and thus combine a lot of search volume.

The big problem with long-tail keywords:

But be aware: A long tail keyword may only get about 100-1000 searches a month, sometimes less than 100 or 10, depending on the accuracy of the search phrase and the size of the market or niche. This means that to get lots of organic traffic from long-tails, SEO Training in Lahore recommend you to produce dozens of contents. And each of them has to be optimized around a single long-tail keyword.

Powered by : digital marketing companies in lahore

Does The Domain Extension Affect Search Engine Rankings Posted by SEO Consultant Pakistan?

What role does SEO play in domain selection?

Backlink profile, content quality and usability are just three of Google's numerous ranking factors that determine which websites rank highest in search engine results. For every commercial web project, a good ranking is crucial because most potential customers come through the search engines. The flagship of any web presence is the matching domain. Whether this consists of the company name like SEO Consultant Pakistan, relevant keywords or other word combinations is up to the operator. But again and again it is discussed whether this choice has direct influence on the Google ranking or not. We have summarized all the key facts about SEO domain.

Google Ranking Factors: Not a strict rule catalog:

If you speak of Google ranking factors, you should not imagine a catalog of policies that you can check off in order. Over 200 different factors make up the algorithm that determines the order of the displayed search results. Some of them are well known and officially endorsed, while others are deliberately kept secret. Thus, the search giant wants to prevent targeted manipulation of the search results. Naturally, many assumptions circulate among SEO experts. this is based on interviews with Google employees, experience, studies and other evidence. Accordingly, there are also various theses on the ideal SEO domain name, what influence could the domain name, its extension and the age of a domain have on the ranking?

Keyword domains:

Until a few years ago, the interaction between domain and SEO assumed that domains containing a relevant keyword would have a lead in the Google ranking. The consideration: Matching keywords in the domain name allow users to directly relate the search term to the website. This has a positive impact on the click-through rate (CTR), which in turn favors a high Google ranking. However, since an algorithm update in 2018, Google is first examining the relevance of "Exact Match Domains" and rewarding pages only if there are correspondingly multivalued and relevant content scan be found. Thus, from the searches of SEO Consultant Pakistan not only the number of keyword domains in the search results decreases more and more, but also the role that keyword domains play as a supposed ranking factor.

Domain extension:

A key question for many website owners is whether the new domain extensions are SEO-relevant. Over the past few years, several new top-level domains (TLDs) have gradually been introduced to expand the market for classic domain extensions such as .com. According to official statements from Google, the new generic TLDs are treated the same as the established ones (.com, .org). Equally irrelevant to the ranking is whether the TLD contains a keyword or not. An exception in the case of equal treatment are country-specific TLDs, however, will land heavily in the first places in the list of results in this country.

Regardless of the official Google statements, SEO Consultant Pakistan rely on their own experience. Thus, the selection of the TLD has an influence on the click rate - and thus indirectly on the search engine placement. For example, pages with the TLD .info achieve a higher click-through rate for information- seeking queries.

Powered by : seo services

What Is Domain Authority Posted by SEO Consultant Pakistan?

Domain Authority is a quantitative measure of the authority or power of your site. Moz developed the metric. A common misconception is that Domain Authority is a single factor that affects your Google ranking. In fact, the Domain Authority relies on a number of factors that allow Moz to calculate the overall power of your Web site. SEO Consultant Pakistan then use this to predict how well your site will be placed on search engines. The calculation is evaluated on a logarithmic scale of 100 points and takes into account over 40 different signals, including link data, age, popularity and size as well as spam and trust scores.

How does it differ from page authority?

In the past, Google's PageRank was probably the most popular tool for measuring the quality and authority of a particular page. However, it was removed from Google's toolbox last year. Now Moz's Page Authority is probably the best measure of the strength of a single page. It is possible to have a higher page authority than the domain authority and vice versa. While both are important to your search visibility, in general you should prioritize the Domain Authority as it is a long term investment. Improving your domain authority should affect all your pages anyway. As always, it depends on your overall goal. For example, if you want to compete for a particular high-quality keyword, you should be looking at the authority of a single page for a while.

SEO: Infographic helps with domain authority

Where your own page appears in Google's search results depends on various factors which is already explain by SEO Consultant Pakistan. A page that is considered an "authority" in a particular subject area may also appear higher up in search results when searching for the corresponding term. The "Domain Authority" is therefore calculated to represent the ranking potential of a page.

We try to explain how to reach a high "Domain Authority" with an infographic and an accompanying text. It is noteworthy that the author is just 16 years old. Nevertheless, the young Indian has a very readable work on the topic succeeded. Above all, the infographic provides you with a quick insight on how to improve the Google ranking of your own page.

SEO: Increase the authority of your own page

SEO Consultant Pakistan does not stop explaining the notion of domain authority, but readers point out which steps they can take to get a better Google ranking. The infographic is divided into five sections. The first one refers to optimizations directly on the page. After all, a fast, well-made site leads to more visitors, who in turn can link to the page and thus increase the authority of the site.

Powered by : seo services in pakistan 

How to Start Social Media Marketing Agency Posted by Digital Marketing Company Lahore

Whether it's Instagram, Facebook, Twitter or WhatsApp - social media has long become part of everyday life in times of smartphones. With no other possibility, potential customers can be reached quickly and purposefully. Digital Marketing Company Lahore can define most important thing about social media marketing.

1. Exploit potential:

With Social Media Marketing you can:

increase the awareness of your start-up

pull more users to your website

Promote your customer relationships

That's how your fans can become customers quickly. You may even act as your " brand ambassador ". Say, customers who write positive posts, comments or recommendations make free and, at best, high-reach advertising for your business.

2. Select social networks:

These are currently the most important social media channels:

Facebook:

Platform for global networking and interaction of individuals and companies   

2.3 billion active users worldwide

Opportunities: fan page, messenger, audio and video chats, advertisements, online shopping, polls, sweepstakes, coupon codes

Whatsapp:

Instant messenger service for smartphones

1.5 billion users worldwide

Possibilities: text, image and video messages, group chats, push messages

YouTube:

Video Platform

1.8 billion active users worldwide

Possibilities: YouTube channel, image and product videos, advertisements

LinkedIn:

Professional business network, professional development network like Digital Marketing Company Lahore

500 million users worldwide

Opportunities: Company Presentation, Job Opportunities, Contribution and News Sharing, Expert Groups, Ads and Sponsored Content.

Instagram:

Online service for sharing photos and videos

1 billion active users worldwide

Possibilities: Picture gallery with sub-texts, short-lived picture and video contributions, video and live chat, product staging

Tumblr:

Blogging platform

449 million users (blogs)

Possibilities: Company presentation, publishing of various content formats (texts, videos, pictures, chats), Reblogging

Twitter:

Short message service (up to 280 characters per tweet)

326 million active users worldwide (per month)

Possibilities: text contributions, hashtags, image and video contributions

Pinterest:

Online catalog for collecting ideas on all areas of life

250 million active users worldwide

Possibilities: company and product presentation, theme boards

Snapchat:

Instant messenger service for smartphones

187 million active users worldwide

Possibilities: text, image and video messages, corporate and product presentation, discount campaigns, advertisements

3. Create your own profile:

If you have decided to create a social media profile or even several, you are usually ready after a few steps. Because you only need your company data and an imprint. You should also upload one or two profile pictures. We recommend that you use your company logo for small image formats and your product or service in combination with your logo for larger image formats. Start right after you've opened your social media account by posting and promoting, becoming a fan, or following you.

4. Success factors:

4.1 Interesting content:

Be specific about what content you want to share on social networks and what your fan base might be interested in. Be creative and think of something special. If you just spread messages about your products and services, hardly anyone will be interested, let alone share it.

4.2 Interaction:

You can share amounts of other companies or users - better still write short teaser texts (in English "scriber") with a link. Ideally, your fans will find your post so interesting that you can click on it and read a larger article on your website. If fans first get to your website, they are more likely to be able to convince them there of their products or services.

Also, invite your fans to comment on or share your post by asking, for example, for views, experiences, tips, or suggestions for improvement.

5. Address local audience:

In social media marketing, it is also possible that you address people from the local environment of your company: Attach the company name to your company name. Also highlight the business location in your profile and target your contributions to a local audience.

In addition, in most social networks there are groups in which users with specific interests come together. Among them are also many groups that focus on specific cities or regions. Therefore, look for groups from your area, become a member and publish interesting or useful contributions.

These are all the initial steps described by Digital Marketing Company Lahore for beginners.

Powered by :  Local seo company

What is the Difference Between Organic and Local SEO Posted by SEO Training Institute in Lahore?

What is organic SEO?

Organic program improvement, or ancient SEO, is that the method by SEO Training Institute in Lahore try and seem within the prime search results of search engines like Google, so as to direct targeted traffic to their web site.

This is achieved by optimizing the structure of the web site and making content that matches the consumers' search intentions. making internal links between every page of website additionally makes it straightforward for Google to go looking a site and capture topics. On the opposite hand, supported external links (so-called backlinks), that receives an organization web site from different websites, Google determines the authority or trust an internet site enjoys.

Thus, the trust issue and therefore the content connection don't seem to be solely essential factors for the user expertise on-line, however additionally decisive ranking factors for your organic program improvement. The additional Google understands the content on your website, and therefore the additional authority the program attaches to your website, the additional possible you'll seem within the search results, reaching new customers on a daily basis.

Important ranking factors for organic program improvement:

Numerous measures, like enriching your website with key keywords, making back-links, and making quality and informative content, will improve a website's program ranking.

This is however organic program improvement may be achieved:

• The identification of the target client ("Who would i prefer to reach?")
• the understanding of the search intent or the wants of the target client whose resolution you supply
• Comparing client wants with frequent searches ("Which keywords will the client use once searching?")
• Creating extremely relevant web site content for precisely these keywords
• the internal and external linking of the web site (see above)
• the maintenance of alleged " meta-elements " (including page titles, page description and image titles) that influence however your web site is displayed in search engines

Advantages of organic program optimization:

These are some advantages feature by SEO Training Institute in Lahore,

• Ranking for those searches that lead the proper new customers to the business
• Generates additional relevant traffic on your web site
• Users are additional receptive to your "pitch" as a result of you've got found
• Establish your business as an idea leader in your business
• Cheaper and infrequently more practical than paid search ads (Google AdWords)

What is native program optimization?

Native SEO is that the method by that firms try and optimize visibility of every of their native locations - specifically for users WHO are looking online for product and services in their space.

Local SEO:

Local search results recommend users to relevant business locations, and are contend once searches are domestically connected, like "Supermarket Open Now", "Restaurants close to Me" or "Electronics Market in Berlin Center". Even straightforward Google searches for "cafes" or "post offices" show 3 native locations as search results - the alleged native 3-Pack.

Those who wish to achieve success with native program improvement ought to concentrate to completely different ranking factors, from the client reviews of a location to its gap hours. for instance, if a user searches for "Best Burger close to Me", "Best Rated Hotels in Prague" or "Best Mechanic in My Area", client reviews of a location are the key ranking factor: The search results that Google displays are based mostly directly on the typical rating of a location. additionally, the user will filter the search results by the rating score.

Important ranking factors for native program improvement:

Each individual company location is formed relevant by numerous measures for native search. Citation building, the creation of directory entries, the management of client reviews and guaranteeing the accuracy of all location info are vital native ranking signals for the search engines.

So native program improvement may be achieved:

• A complete and correct profile for any business location in Google My Business (GMB), Apple Maps, and different relevant search and map services
• Creating links to your web site (amount and quality of links could be a factor)
• Uniformity and accuracy of entries in directories and on platforms like Facebook, telephone book, Bing and Apple Maps.
• the management of client reviews

Benefits of native program Optimization:

• You reach "ready to buy" customers trying to find product / services that your company offers
• Optimum driving directions bring customers on to your locations
• Local searches find yourself with a procurement instead of organic searches
• Build an area on-line visibility through entries in maps and navigation services, directories and social media
• Creates credibleness and trust through reviews
• Can be cheaper and more practical than paid search results

For more detail about SEO click on SEO Training Institute in Lahore.

Powered by : seo course in lahore

What is Competitor Analysis in SEO Posted by Digital Marketing Services in Lahore

SEO Competitor Analysis:

Thanks to special SEO tools provided by Digital Marketing Services in Lahore, the web presence of competing companies can now be analyzed in detail. The know-how gain for your own company can be immense: In many areas - for example, in the keyword analysis - you can benefit from it and face the competition even better.

You have a competitor that you have always wanted to take a closer look at? This is easily possible through an SEO competition analysis. For example, you might hear about your competition:

•          What is the number of visitors compared to their own?
•          Which keywords does my competitor use and what does he do with his sales?
•          What is the competition's Google AdWords budget?
•          Where does the competition have its backlinks?
•          How successful is my competitor via its social media channels?
•          Are there any other, previously unknown competitors?

Do not feel like reading? Now listen to the matching SEO podcast:

With the knowledge of SEO competition analysis, you can now take advantage of it and reposition yourself.

For example, fill the same keywords as your competitor in both organic search and Google AdWords. Or access your competitor's backlink sources to improve your own ranking.

SEO competition analysis: different analysis areas:

With an SEO competition analysis, you not only keep an eye on your competitors. You can also benefit greatly from a detailed competitive investigation by using parts of your competitors' know-how for your own online strategy.

Here are different SEO analysis methods define by Digital Marketing Services in Lahore that you should use regularly for your own business.

SEO Difficulty Analysis for a Keyword:

Use a competitor analysis to find out how high the SEO difficulty level of a particular keyword you plan to rank for Google in the future.

Traffic analysis of the competition:

As part of a traffic analysis, you can find out how many visitors your competitor's website has and through which channels he wins these visitors.

Ranking and Keyword Analysis of the Competitors:

Which queries do the competition actually focus on and how can you find competitors that may not yet be on your list?

Backlink Analysis:

You want to promote your link building? Simply search the link sources of the competition and try to place your backlink there as well.

On-page Analysis:

As part of an on- page analysis, answer the question of whether your competitor gave away a lot of potential or if an SEO professional was at work

.

Google Ad-words Analysis of Competitor:

Sites Would you like to know which keywords direct competition will use to run Google AdWords campaigns and what its ad text looks like? Then it's time for an AdWords analysis.

Social media analysis:

Compare your social media measures with those of the competition and use the potential for improvement for your own social media appearances.

You are impressed by what you can collect for information as part of a SEO competition analysis? Then read in detail below what these analyzes can provide your company with insightful results.

These are the analysis technique and guideline provided by Digital Marketing Services in Lahore to get information about our Competitor.

Powered by : seo training

How to Make Social Media Work for Your Business Described by Social Media Marketing Agency

Social media has been a part of the selling combine for firms for many years. looking on the business model and audience, each business ought to move on applicable social networks and act with potential customers.

Find out what reasonably Social Media Marketing Agency you ought to use for your business and what strategy you utilize to visualize it there.

What is social media?

The term social media came in reference to the term net a pair of.0: rather than permitting communication to require place in one direction solely, users will produce and share content themselves on social media platforms. this can be additionally noted as user-generated content.

Platforms like Facebook, Instagram, Twitter, LinkedIn, Xing, YouTube, and Co. have turned social media into a mass development, gap up new channels of communication on the far side ancient PR.

Analysis and success measuring in social media selling:

There is a legitimate risk for firms on Infobahn to lose management and post over their target cluster. The negative effect: Your posts don't seem to be displayed within the feed and receive very little organic visibility. it's hard to appear within the newsfeed of the target teams. Therefore, it's additionally necessary to perpetually monitor the performance of posts and derive methods. For this, the suppliers themselves give the mandatory tools. Posts that are significantly well received ought to be promoted with some budget within the target cluster.

What you ought to look out for in social media selling

Creating a strategy: what does one need to realize on social media?

Defining goals (SMART) and target audience: World Health Organization would you prefer to reach?

Choosing platforms consciously: wherever will your target cluster like better to drop out?

Create content with supplementary value provided by Social Media Marketing Agency: avoid advertising

Do not get bored: devilish parts like competitions bring a lot of feedback

Plan budget: even tiny budgets will facilitate to considerably increase the reach and shares of your contributions

Keep an eye fixed on the competition: learn from your competition!

Evaluate results: use the network analysis tools

Be ready for doable crises or criticism: after you ought to undoubtedly react

Set internal responsibilities: don't leave your fans alone

Create tips for unified communications: the corporate ought to speak with one voice

When it involves social media selling, quality should precede amount. that is the solely thanks to guarantee feedback from your fan base is constructive. as a result of positive reviews from the fan community are well-known to be the simplest advertising, whereas criticism - whether or not even or undue - create the rounds quick and may cause a true crisis.

Your communication in social media should thus be characterized by a high level of dialogue on your half. continually respond kindly and brazenly to feedback, particularly with negative comments. Admit mistakes and stay objective in unfair allegations. And: refrain from shopping for "fake fans" or "fake comments". as a result of here is that the previous saying of Social Media Marketing Agency "Honesty lasts the longest." net users quickly notice once one thing is pretend and acquired fans don't have any worth, quite the contrary: they will hurt your name.

Powered by : seo course

What Is Content Marketing According to SEO Consultant Pakistan?

The definition of Content selling:

This is the definition of Content selling:

A clear-minded audience - and, ultimately, to drive profitable client action "

strategic selling approach: Content selling isn't like social media, or blogging, or email selling. Strategy is to possess a thought. which means formulating goals and developing measures to attain those goals. Typical strategy components are a content strategy which is given by SEO Consultant Pakistan, a social media strategy, lead generation strategy etc.

creating and distributing valuable, relevant consistent content: to attain this, you would like a content method, an article team, an article meeting, editors, an editor, Associate in Nursing SEO specialist and editorial tools. Typical content formats ar web log articles, videos, white papers, etc.

attract and retain a CLEARLY outlined audience: The bait includes a fish. this can be wherever most mistakes happen, sadly the content is usually created by the target cluster. you would like a content planner and there ar additional and additional intelligent tools (AI) offered to assist you discover the correct content.

drive profitable client action: we tend to sleep with all to form a profit. In most cases, these profitable actions ar customers World Health Organization get. it should even be that the goal is to stay customers, or to enhance processes like within the service in order that prices ar saved.

The biggest challenge: content

In all content selling surveys, content itself is seen because the biggest challenge for content selling. this can be not shocking, as a result of firms in most cases don't have enough print media resources to systematically turn out smart content. The content very has got to be excellent, otherwise it'll not be found and it'll not trigger any conversions (leads).

How does one manage to provide a pair of to three web log posts every week, a minimum of 700 words long and videos and whitepapers per week? however it isn't near to new content, however conjointly the prevailing content has got to be unbroken contemporary. As mentioned on top of, you would like a method, the skills, and therefore the tools. you'll source the text itself, the content itself should return from you.

The aim of SEO Consultant Pakistan of this post is not market product, however to teach new technologies and ways which will facilitate them operate productively.

How did content selling return about?

Content selling isn't new. firms are mistreatment content for a protracted time to plug their product and reach their audience. one in every of the earliest examples.

"All advertisers would like tons’ additional content in order that they will keep the engagement with customers contemporary and relevant as a result of the 24/7 property. “If you are going to achieve success within the world, you have got to possess fat and fertile concepts at the core."

Changing shopping for habits, the importance of program rankings, the event of the social internet and therefore the abandonment of ancient media have all junction rectifier to content selling having evolved as a proprietary selling technique in recent years.

The term content selling itself may be derived quite clearly, World Health Organization coined and outlined this term. The SEO Consultant Pakistan with its intensive print media however conjointly event activities are basically accountable for the unfold of the content selling technique worldwide.

Powered by : seo course online

How to Find the Right Ecommerce Strategy Posted by Ecommerce Social Media Marketing Company?

You cannot just shop online, fill the store with products, and then it works anyway. This is clear to us so far. In addition, there is thus a significant financial investment. The magic word is "strategy" which is explain by Ecommerce Social Media Marketing Company, you need to know what you really want to achieve online and how to get there.

Two months ago, we released the Five-Step Guide to the Online Marketing Strategy, which addresses all website operators. Today, it goes down in depth for online shop operators in particular: How to find the right e-commerce strategy to help you find your own individual strategy for your shop (And if you're already running an online store, but still hacking around without a shop strategy, you should leave out what you're doing right now and change it immediately).

The authors of the guideline are Managing Director of Digital Media Line. They had already worked with us for the Guide to Entering Ecommerce last year, which adds the new guide.

In the coming weeks on the blog, we will go into a few posts on the individual points in the guide - from shop launch to milestone planning. So keep an eye on the blog!

It is quite possible that your competitors are already active in social media - that is, they can learn from their activities.

Conduct a competitive analysis:

Using competitive analysis, you can identify who your competitors are and what they do well (and not so well). You will develop a good feeling for the expectations in your industry. And that helps you set your own social media goals.

This analysis also helps you to discover opportunities. Maybe a competitor shows a strong Facebook presence, but puts little effort into Twitter or Instagram. You could focus on networks where your audience is rarely served, rather than looking for fans of a dominant player.

Social listening offers another way to watch competition. Learn from the guidelines provide by Ecommerce Social Media Marketing Company that how to use Hoot suite streams for social listening and watching the competition.

Conduct a social media audit:

Evaluate your current work

If you're already using social media tools, take a step back and see what you've achieved. Ask yourself the following:

•          What works? What does not work?
•          Who connects to you in social media?
•          Which social media pages does your target group use?
•          How is your social media presence compared to the competition?

Once you have identified all this information, you will be able to improve your results.

Ecommerce Social Media Marketing developed a template for a social media audit that will guide you step-by-step through the process.

Powered by : digital marketing course

What is the Purpose of Google Bot? Posted by Digital Marketing Agency in Lahore

WHY DO GOOGLEBOT SERVE?

Googlebot searches for new, updated web pages and content that it collects for the Google Index and later processes for Google Search. However, certain parameters must be accessible to Googlebot. Digital Marketing Agency in Lahore explain that if a user enters a search term on Google, they will not search the internet, but the Google index. The pages crawled by Googlebot are counted by the ranking algorithm, which then have an effect on the placement in the SERPs, Google's results pages. Depending on the task, there are bots for text search, image search, advertising and much more.

HOW DOES GOOGLEBOT WORK?

Googlebot, Google's web crawler, searches site by site at a regular interval. The number of external links and the height of the PageRank determine how often the bot visits a page, this is also called Crawl Budget. This means that if a page is not linked, the bot cannot be found. As a rule, Googlebot only visits a website once every few seconds and identifies itself by name (initially visible as a normal user agent) and the respective function. The frequency of the visit, however, can vary greatly depending on the website. At each visit, the crawler detects hyperlinks (SRC and HREF) and new or changed content, and adds them to the cache (a list of pages to crawl) that is accessible to each bot. Changes to existing pages, new websites or outdated links can thus be identified and are therefore used to update the Google index and the resulting ranking. Dynamic web pages are difficult or impossible to judge by Googlebot, as necessary variables and parameters are unknown. This is because the page contents are behind variables or the so-called PHP sessions. Google works, however, that these pages can also be captured.

DISCONTINUING CONTENT FOR GOOGLEBOT:

Webmasters can determine what content will be shared with Googlebot. This is u.A. with the robots.txt file, using the attribute "Disallow: /". If the webmaster uses the meta tag "Robots" with the value "No-index" or "No-follow" in an HTML document, he can avoid the indexing of certain pages. For example, such a meta tag would look like this:

•  IP address
• Username unless password protected
• access time
• Command that was requested
• Type of transmission protocol
• server response
• transmitted bytes
• used operating system

The webmaster tool can also be used to determine the frequency with which the bot can visit the site on the web. Digital Marketing Agency in Lahore referred this tool to use it.This is especially important as the server performance can be adversely affected by the scrawled, depending on the frequency. Likewise, pages that are updated frequently are also crawled more frequently by Googlebot. In addition to the mentioned tool, the frequency can also be limited by the crawl budget.

LOGFILES:

Log files, also called log files, are files in which processes of network and computer systems are stored and logged. They provide important files for analyzing access to websites or even networks. Therefore, log file analysis was one of the most popular ways to get data from users of a page on the web. The individual information is transmitted via the so-called hits and are usually always the same. The most common formats of the log files are NCSA, W3SVC, Microsoft IIS3.0. The information that a log file receives are, among others, the following:

The sample information listed shows that significant aspects about the visitor, his behavior, and his or her origin are transmitted to the webmaster. The positive thing about it is that the behavior of the bot, which results from the log file analysis, can be used to interpret optimization possibilities of the website. Log files can also be used as control files to find server errors.

IMPORTANCE FOR SEARCH ENGINE OPTIMIZATION (SEO)

For Search Engine Optimization (SEO) it is very important to know the way Googlebot works. It is important that the bot is provided with a start URL. By allowing the crawler to find new content based on references to other sites, an HREF link also causes the bot to receive a new URL.

If you send a pingback to the World Wide Web, Googlebot finds this notification and looks at the sent address. If you provide the bot with a so-called sitemap, it gets insights into the structure and knows which URLs to look at next. This is especially recommended, with extensive pages.

Basically, Digital Marketing Agency in Lahore described that the development of Googlebots must be under constant observation, as Google is constantly working to make content, such as dynamic pages, images, videos and audio files for the bot to recognize so that this content can be analyzed and added to the Google index.

Powered by : digital marketing training

What is Link Profiles Described by SEO Training Institute

What is a link profile? What do you have to pay attention to?

The link profile of a website includes the entirety of all incoming backlinks. It has to be considered in connection with seo measures - in particular during link building. Links are a key part of the Google algorithm, because they provide many important information. Each link profile shows specific patterns which is define by SEO training Institute. By comparison with other link profiles, Google (and other search engines) can draw important conclusions: how trustworthy are the contents? What is the website about? Did the links (recommendations) come about naturally?

Back link analysis:

As a rule, a backlink analysis serves as the basis for off-page seo measure. This has two main goals:

Check if the link profile is "clean".

Collect statistical data to compare with competitors.

You should always use several baking tools, because you have to assume that no tool actually covers all links. There are numerous tool providers for this, which you can partly use for free. This includes:

• Ahrefs.com
• Majestics.com
• moz.com
• Sistrix
• Searchmetrics

as well as various free backlink checkers.

In addition, as a webmaster, you always have the option of querying part of the backlinks using the Google Search Console. However, there are many important key figures that evaluate and offer the aforementioned tools.

Which key figures should be considered in the link profile according to the SEO Training Institute.

Key metrics include:

Total number of links

Total number of linking domains (domain pop)

Distribution of links per country (language)

Distribution of link types (forum link, blog comment, social media links, news links, article links / content links, sidebar links, footer links, hub links, etc.)

Share follow / no-follow

Share text links / image links

Relationship of links to the homepage / links to subpages

Distribution of anchor texts (which are most often used?)

Development of links over time

Target of a link profile (backlink analysis)

Above all, based on the backlink analysis, you can get an idea of ​​how natural or clean the link profile is. Basically one can say: A link profile does not have regular patterns, for example 10 new links per week.

In addition, you have the opportunity to compare the link profile with that of a competitor and thus to discover possibilities of search engine optimization (but also content optimization).

Penguin punishes unnatural link profiles

Part of the Google algorithm is called Penguin. Initially, Penguin were played separately and released in the form of updates. SEO Training Institute tell that the penguin is an integral part of the Google Algorithm. Above all, Penguin checks link profiles and recognizes unnatural patterns in them. If that is the case, there will be a penalty. By targeted link removal (the bad, unnatural links) you can then clean up the link profile. One way to do this is the so-called Disavow tool from Google.

Meanwhile, a penguin punishment is no longer domainweite, but based on individual subpages. After removal of the links, the punishment is automatically removed.

Powered by : google digital marketing course

IS Content More Useful Than Link Building? Posted by social media agency Lahore

Understand Link building:

Link building can be a time consuming and difficult process because not every link or backlink (link to your page) has the same quality as we can see in description providing by Social Media Agency Lahore Nowadays, link building is essential for internet marketing to succeed online.

So far, at the beginning of 2018, a lot has already been written about link building, trying to make a definition or writing various shorter articles about link building. A complete guide with holistic overview and useful tips was missing. Until now!

In this guide, we'll explain everything you need to know about link building and show you how to become a link builder and build quality backlinks.

We hope you find practical tips in this guide that can help you on your way!

Link building. Why is link building important?

Google places a high value on the incoming links that a website receives from other websites.

The number and, above all, the quality of the backlinks to a domain that is created by link building are together one of the three most important ranking factors for Google and other search engines. These parameters play an important role in the evaluation of a website when it comes to placing the website high or low in the search results for different keywords.

Links serve as a signal generator for the search engine.

You can compare the signals of link building with your everyday work situation in a proper way according to the rule define by Social Media Agency Lahore. Let's say you start with a company and get very good results. If none of your new colleagues notice this and do not tell it internally, no one knows how good you are and may not get the recognition you deserve.

But if your colleagues and supervisors at meetings report how good your results are, it will send out a signal that may possibly cause a promotion. This will probably make your job with your supervisor more popular.

Although this example is quite striking, it works similarly with links and search engine optimization. The theory and the idea behind it is that a website gets more important the more views a page receives from different websites in an industry.

A domain with many high-quality incoming links, also known as backlinks, is rated better in Google than a website with less high-quality backlinks.

What are backlinks and why are they important in SEO Link building?

A backlink is a reference (in the form of a hyperlink) of a foreign website to your own website.

When a website refers to a foreign website, it means that the foreign site is relevant to its own site for one or more reasons. The reference may be used, for example, based on additional information about a particular topic or placed as a source reference.

A backlink can also be seen as a rating that gets a website. Many reviews have a positive impact on the position in the search results. Backlinks are thus the PR and marketing of your website in Google.

What is a link?

A link (or hyperlink) is a link from one place to another on the Internet. If someone clicks on a hyperlink, it will be directed to a new information path. Links link different websites and the Internet together.

The anatomy of a link. In other words, what is a link in HTML?

To understand link building and work as a link builder, it is necessary to first understand the basics of how a link looks like and how to create a backlink all the information is available at Social Media Agency Lahore.

Powered by : google digital marketing certification