How to Find the Right Ecommerce Strategy Posted by Ecommerce Social Media Marketing Company?

You cannot just shop online, fill the store with products, and then it works anyway. This is clear to us so far. In addition, there is thus a significant financial investment. The magic word is "strategy" which is explain by Ecommerce Social Media Marketing Company, you need to know what you really want to achieve online and how to get there.

Two months ago, we released the Five-Step Guide to the Online Marketing Strategy, which addresses all website operators. Today, it goes down in depth for online shop operators in particular: How to find the right e-commerce strategy to help you find your own individual strategy for your shop (And if you're already running an online store, but still hacking around without a shop strategy, you should leave out what you're doing right now and change it immediately).

The authors of the guideline are Managing Director of Digital Media Line. They had already worked with us for the Guide to Entering Ecommerce last year, which adds the new guide.

In the coming weeks on the blog, we will go into a few posts on the individual points in the guide - from shop launch to milestone planning. So keep an eye on the blog!

It is quite possible that your competitors are already active in social media - that is, they can learn from their activities.

Conduct a competitive analysis:

Using competitive analysis, you can identify who your competitors are and what they do well (and not so well). You will develop a good feeling for the expectations in your industry. And that helps you set your own social media goals.

This analysis also helps you to discover opportunities. Maybe a competitor shows a strong Facebook presence, but puts little effort into Twitter or Instagram. You could focus on networks where your audience is rarely served, rather than looking for fans of a dominant player.

Social listening offers another way to watch competition. Learn from the guidelines provide by Ecommerce Social Media Marketing Company that how to use Hoot suite streams for social listening and watching the competition.

Conduct a social media audit:

Evaluate your current work

If you're already using social media tools, take a step back and see what you've achieved. Ask yourself the following:

•          What works? What does not work?
•          Who connects to you in social media?
•          Which social media pages does your target group use?
•          How is your social media presence compared to the competition?

Once you have identified all this information, you will be able to improve your results.

Ecommerce Social Media Marketing developed a template for a social media audit that will guide you step-by-step through the process.

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