What is Link Profiles Described by SEO Training Institute

What is a link profile? What do you have to pay attention to?

The link profile of a website includes the entirety of all incoming backlinks. It has to be considered in connection with seo measures - in particular during link building. Links are a key part of the Google algorithm, because they provide many important information. Each link profile shows specific patterns which is define by SEO training Institute. By comparison with other link profiles, Google (and other search engines) can draw important conclusions: how trustworthy are the contents? What is the website about? Did the links (recommendations) come about naturally?

Back link analysis:

As a rule, a backlink analysis serves as the basis for off-page seo measure. This has two main goals:

Check if the link profile is "clean".

Collect statistical data to compare with competitors.

You should always use several baking tools, because you have to assume that no tool actually covers all links. There are numerous tool providers for this, which you can partly use for free. This includes:

• Ahrefs.com
• Majestics.com
• moz.com
• Sistrix
• Searchmetrics

as well as various free backlink checkers.

In addition, as a webmaster, you always have the option of querying part of the backlinks using the Google Search Console. However, there are many important key figures that evaluate and offer the aforementioned tools.

Which key figures should be considered in the link profile according to the SEO Training Institute.

Key metrics include:

Total number of links

Total number of linking domains (domain pop)

Distribution of links per country (language)

Distribution of link types (forum link, blog comment, social media links, news links, article links / content links, sidebar links, footer links, hub links, etc.)

Share follow / no-follow

Share text links / image links

Relationship of links to the homepage / links to subpages

Distribution of anchor texts (which are most often used?)

Development of links over time

Target of a link profile (backlink analysis)

Above all, based on the backlink analysis, you can get an idea of ​​how natural or clean the link profile is. Basically one can say: A link profile does not have regular patterns, for example 10 new links per week.

In addition, you have the opportunity to compare the link profile with that of a competitor and thus to discover possibilities of search engine optimization (but also content optimization).

Penguin punishes unnatural link profiles

Part of the Google algorithm is called Penguin. Initially, Penguin were played separately and released in the form of updates. SEO Training Institute tell that the penguin is an integral part of the Google Algorithm. Above all, Penguin checks link profiles and recognizes unnatural patterns in them. If that is the case, there will be a penalty. By targeted link removal (the bad, unnatural links) you can then clean up the link profile. One way to do this is the so-called Disavow tool from Google.

Meanwhile, a penguin punishment is no longer domainweite, but based on individual subpages. After removal of the links, the punishment is automatically removed.

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