How to Apply On-page SEO based on keyword research guidelines by SEO Services in Lahore

Now that you know which content is likely indexed and duplicate content will not affect your traffic, you should focus on making the most of the content you have by editing it to accommodate keyword search according to guidelines provided by SEO Services in Lahore company. Apply your selected keywords to your metadata descriptions, content, and titles. However, be careful not to create broken links by updating URLs. In this way, your content can compete against competing content and be placed on search engine results pages (SERPs).

Update your content to compete on SERPs.

Now that you know what content needs updating and the keyword can research it, go back to your list of URLs and start updating. Update content, meta descriptions and copy them.

Here's what you should keep in mind when updating your content for SEO:

Metadata Descriptions - These should not contain more than 150 words and a declarative statement using a keyword. Use keywords in a way that sounds natural and not as if you were forcing them. Read it out loud. If you fall on certain parts or do not flow like a conversation, that probably does not sound natural.

Title - All H1 titles should have a keyword, preferably at the beginning of the title if you can. Subtitles (H2s) should contain primary and secondary keywords (only one in each) if that makes sense. If you change your post title (H1), make sure your URL stays the same to avoid creating broken links in content that references this post.

Keyword Density - Primary and secondary keywords should be used in at least the first 100 words of your post. Sprinkle them naturally in your contribution. Use the search function tool that is provided by SEO Services in Lahore company to search for keywords. If it looks saturated, you may have gone too far and should delete some so that they appear natural.

Copy formatting - Update the format of your post to make it easy to digest. Use bullets, paragraphs that are no longer than five lines, and subheadings.

URL - It's great to include a keyword in your URL when creating a post. However, changing it now will result in broken links in the content that reference your post. Use the edit URL feature (usually with an edit icon like a pen next to your URL when editing your post) to make sure your URL does not change when the title is updated.

Alt - Update your Alt tags (image description tags) with a description of the image and add the keyword to the page.

By incorporating your keyword research into your content, you can compete with competitors for part of the target markets that seek your value proposition. Over time, however, the common search terms inevitably change that is already define by SEO Services in Lahore company. Conduct keyword research at least quarterly and update content accordingly to further develop your competitive strategy.

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Latest SEO Services Strategies 2019

Search engine optimization is the process of improving the visibility of a website or blog in the organic results of a search engine. SEO divides into two areas. On-page SEO and off-page SEO. On-Page SEO deals with all the techniques that can be applied directly to your website to improve your ranking in SERPs (search engine results pages), while off-page SEO deals with everything that can be done outside of your website improve your visibility on the net.

To help you get the most out of SEO for your website, here are 6 clues for a good SEO Services strategy.

On-page SEO Strategy includes:

1. Content:

The content of your website is the most important element for an effective search engine optimization strategy. When you create the content of your website, you should think carefully about what information is essential to the customer. The length of the content of your website is important for search engines and has a great influence on your SEO. Therefore, we recommend to use at least 300 words, better still an average of 500 words. Remember, the longer the content, the better. Make your content interesting and relevant to your customers to avoid repetition.

2. Keywords:

Keywords are the terms that the potential customer types in search engines like Google to find any websites or companies that provide SEO Services and having relevant keywords is a must to be found in the organic results of search engines. A good keyword is a term with a high search query on Google and content is close to your field of activity. To be found in SERPs, you need to include your keywords in both the headings and content of your page. Preferably, the keywords should be integrated at the beginning of your texts; in a way that creates a natural body text that matches your content. If you list your keywords one by one, without involving them properly, you risk being noticed and punished by the search engines.

3. Meta Title - Meta Description:

The Meta Title is the title that is publicly visible in the SERPs. It can be up to 65 characters long to be fully visible in the search results. An effective Meta Title should include your three main keywords and describe your business perfectly to attract traffic to your website. The meta description will appear in the search results below the meta title. This description should be at most 150 characters long and also contain your three most important keywords. Also, the description should define your business exactly to make visitors aware.

Off-page SEO Strategy includes:

4. Social Media:

Social media is a great way for businesses to interact with customers and keep up-to-date with the latest information and news about the company. You can be very useful in achieving defined goals and promoting products and services by publishing interesting content such as photos or videos.

5. Online business directories:

Online business directories allow you to be present on many different websites and receive ratings from your customers. A good online presence and good customer reviews, you may owe many new customers. It's also very important for a business to respond to negative feedback as it will inevitably affect your reputation and deter potential customers from your website and products.

6. Backlinks:

It is well known that word-of-mouth promotion can be the best marketing method for businesses. Something like that, you have to imagine backlinks. You can also view it as the trickiest part of SEO Services Strategies, as it requires the collaboration of sources outside of your website to post content about your business. The easiest way to get backlinks is to create good content and publish up-to-date, interesting news and information. This will encourage others to talk about your business and rate it positively.

Another way to secure backlinks is to directly contact bloggers / other sites that have already focused on your business area, as this is considered as additional information from the customer's perspective.

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